![]() It’s hard to imagine a scenario in which this is not true. The TV of the future would be both reactive and full of data. Content Layering: A video can be layered with data about the show or event, but yet no one seems to be doing this.Reactive Content: Video content is still very static and usually it doesn’t react to the user input.This is particularly true for two things: What is interesting about all those changes is that the content is not evolving at the same pace as the technology that powers the consumption of the content. ![]() We are also witnessing the migration of live TV to the internet with services like PlayStation Vue and SlingTV. Netflix is now an essential service and many people pay for it with the same stringency as any other basic bill like electric, internet or water. Apple, Amazon, Google and a lot of other specialized companies like Roku are competing for a share of the “Internet TV Box” market. Nowadays most TVs ship with some kind of integrated Smart-TV system. ![]() There’s no doubt that we are witnessing the change of television as we know it. ![]() The Score Bug: A Case Study on Creating Digital On-Screen Interfaces. ![]()
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